Methodology
The calculator uses normal ad cost ranges, country money conversion, lead source, customer value, and average buying chances. Results are focused ranges because advertising outcomes are not fixed.
1. Market cost range
The calculator starts with normal ad cost ranges, then changes the number based on country and currency.
2. Customer logic
Lead businesses use lead cost, lead source, and normal customer chances. E-commerce businesses use visitor cost, order value, and normal buying chances.
3. Practical context
WhatsApp enquiries can be cheaper and faster, while website forms usually provide better details. Follow-up speed still affects final conversion.
4. Result timeline
The calculator shows when results usually become clearer, because real estate, B2B, ecommerce, clinics, and coaching do not close at the same speed.
5. No fixed promises
The output is a planning range based on benchmark averages. It is not an official Meta guarantee and should be checked against live Ads Manager data.
Lead generation formula
Estimated leads = ad budget divided by normal lead cost. Possible customers = leads multiplied by normal customer chances for that industry.
E-commerce formula
Estimated visitors = ad budget divided by normal click cost. Orders = visitors multiplied by normal online buying chances. Monthly sales = orders multiplied by average order value.
Start with a realistic ads forecast
Use the free calculator first, then speak with MaxLeadz if you want a practical testing plan for your business.